Globalization: Language, Culture & Media

Eds. B.N. Patnaik and S. Imtiaz Hasnain

The fate of languages throughout human history has been predicated upon political power relationships. Globalization is not just an economic phenomenon. It changes power relationships and brings about political and cultural shifts at the global and domestic level, and thus has a bearing on linguistic patterns and language hierarchy. As a result of globalization, a new ordering is afoot, new power alignments are taking place, socio-cultural reorientations are in evidence, and new hegemonies are being created. Globalization has also led to the emergence of new media imperialism and the creation of new world order, which is a euphemism for linguistic hegemony and regimentation. One manifestation of the hegemony could be seen in the extensive use of, and consequent dominance of English worldwide. In this scenario, issues relating to the situation of Indian languages would need to be clarified. Where do developing languages and societies stand vis-à-vis this phenomenon? What is the future of a language that is no longer a guarantee of upward mobility? Furthermore, in this context of new hegemonies, where do the indigenous cultures and vernacular literatures stand? What kind of participation would they be assured of? What is the nature of the net gain that might accrue to such societies, languages, literatures, and cultures? What role would or could the electronic and print media play in this?

ISBN: 81-7986-061-2
Rs. 350
2006 x+310pp
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